When approaching foreign markets the key is being visible. A perfect way is attending trade shows and exhibitions.
There are 2 approaches, exhibiting and visiting:
Exhibiting
“Attendance” at a trade show or exhibition personally by a company representative introducing the company and its products or services has proven to be particularly important and very successful in China.
“Appearance” is equally important: More so than in European and American events it should take into account cultural aspects of China and the Chinese.
Having our base in Hong Kong and Shanghai, we are intimately familiar with local customs and requirements, and have an excellent network with trade show organizers. Even more importantly, we have staff on the ground to represent the foreign company and its products professionally.
The cost of exhibitions can be substantial, including exhibition fees, travel and entertainment. One way to mitigate this investment is to share show space and presentations such as press meetings and promotion events..We assist clients find an appropriate partner.
Visiting
Just visiting a show requires all the support essential for making the trip successful. Most important is preparation. The targeted research which requires contacting companies and key personnel in advance is almost as important as travel arrangements and scheduling appointments. We also will accompany you to your meetings and presentations, either as an interpreter or coach.
Follow-Up
A successful trade show means thorough follow-up. Our clients engage us to be their “presence” in Hong Kong and China after the show to liaise with their Chinese business partners and to expand their business network.
China: Your new frontier – we’re already there!